Challenge:
Build awareness about Edible Arrangements and the brand’s accomplishments while also generating PR for key company executives.
Solution:
Fish developed a multi-tiered media relations program designed to generate national awareness of the brand, its founders and the company’s unique position as the leader in fresh-fruit arrangements and gifts.
Results:
Over the past two years, Fish generated extensive national media coverage for Edible Arrangements and Tariq Farid, CEO and founder. From Fox Business, New York Times, Wall Street Journal, Inc, Entrepreneur, Success Magazine, Retail Merchandiser and more, Fish secured feature stories in a plethora of top-tier media outlets to support the brands’ growth. The agency was also successful in securing coverage in daily papers in targeted DMA’s and trade media to help drive the brands growth.
The Details:
In order to keep Edible Arrangements in the national limelight, it was essential for Fish to have a strong understanding of the business and stay updated on internal developments and brand news. By staying connected with our client we were able to develop proactive and targeted pitches to constantly keep them in the news. Story angles include: development milestones, executive profiles, product innovation, evolution of the company’s marketing and advertising, system standards and more. The agency also worked to place executives on panels and roundtables at industry conferences and events.
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