Challenge:
Create a social media presence for Interim HealthCare to define the brand as a leading franchise healthcare company.
Solution:
Fish Consulting developed a strategic social media campaign to be executed on a monthly basis to create a presence for Interim Healthcare leveraging their Facebook, Blog and Twitter accounts.
Results:
As a result of Fish Consulting’s social media campaign, Interim HealthCare saw an increase in Twitter and Facebook followers. In addition, Fish was able to leverage these social media platforms not only for Interim HealthCare to share company news, but to build relationships with clients, partners and media.
Details:
Fish created a monthly social media calendar providing content for potential tweets, status updates and blog posts topics. Content and frequency included an average of 4-5 tweets/status updates and one blog post per week. Additionally, Fish generated original articles for Interim HealthCare’s blog, which ranged from health tips for senior citizens to specialty home care services being offered at Interim HealthCare. Fish also monitored regularly for comments about Interim HealthCare on their Facebook and Twitter accounts for potential engagement with users.
