fish CONSULTING

Franchise Marketing/PR | Back to Top

Fish Consulting specializes in helping franchise companies achieve their business goals. We understand the importance of building a brand to drive qualified leads, increase local store traffic, raise awareness or manage a crisis. As a member of the IFA, we're proud to leverage our experience with some the world's most recognizable brands like Visa, M&M Mars and Kodak to serve leading mature and emerging franchise concepts like Dunkin’ Donuts, Baskin-Robbins, Sylvan Learning Centers, Salad Creations and WineStyles, to name a few. From teaching at Nova Southeastern University's International Institute for Franchise Development to serving as the Communications Committee Chair for WomenVenture, Fish is dedicated to promoting and enhancing franchising in a manner that rewards both franchisor and franchisee.

Strategic Consulting | Back to Top

Inevitably, today’s business climate pulls you in many directions. Also, depending on your size and structure, you may not have all the strategic resources you need internally to help you make the best decision. With 50+ years of combined agency and corporate experience, Fish’s senior members can serve as an extension of your marketing team in developing ideas, providing counsel or simply serving as a sounding board with an outside point of view. This allows us to stay connected to your day-to-day business, enabling Fish to identify additional marketing opportunities to help develop your brand.

Consumer Marketing | Back to Top

Educating consumers on the unique attributes of your product or service is essential to establish purchase intent. Consumers are bombarded with hundreds of messages every day and your message must be differentiating, compelling and motivating to break through. Fish’s extensive experience in consumer marketing will help you craft the right message and identify the appropriate vehicles to influence your audiences to act. Tap our knowledge of product launches, special events, media and influencer relations and promotions to help your brand stand out from the competition.

Media Relations | Back to Top

A core component to any public relations campaign is getting your brand in the news. At Fish, we don’t wait for news to happen because we’ll work with you to craft the right message that compels the media to pay attention. Whether you want national, regional, trade, online or broadcast, Fish’s strategic and segmented approach delivers results. Our team has relationships with media across various genres ranging from The Wall Street Journal, USA Today, The New York Times and CNN, MSNBC, Associated Press to top local market media, leading trade publications and influential national consumer and business magazines. Learn how our proven storytelling abilities can be put to work for you.

Web 2.0 | Back to Top

Over the last ten years there has been a significant change in the way people access information and news. The Internet has changed the way we communicate, the way we buy and the way we interact with content and people. At Fish, we’ll help your company become more proactive in developing your brand’s online presence because everyone today is a potentially a writer or influencer about your product or service. From search engine optimization and email marketing to blogging and social media – Fish can help you build these critical business intelligence tools, which are vital to maintaining your web footprint among the twists and turns of the Internet.

Issues & Crisis Management | Back to Top

During the last several years, corporations and government organizations have faced issues brought on by themselves or caused by incidents beyond their control. Regardless of the reason, these companies found themselves in crisis communication mode. Some may have been prepared for these crises, while others were left scrambling to address the issue. Unfortunately, bad things happen to good companies so don’t get caught unprepared. Whether its food contamination, franchisee discontent or product recalls, Fish’s senior associates have built and implemented crisis plans for a variety companies across several industries. We can help.

Event Sponsorship & Marketing | Back to Top

Using special events and sponsorships to connect consumers with brands have become common in today’s marketplace. Companies that activate these relationships with consumers have realized the value of borrowing equity from properties that consumers trust. To take full advantage of a sponsorship, companies must find a way to allow the consumers to share in the relationship to gain a return on their investment. Whether it’s the Olympics, a local retailer, sports team or non-profit, Fish can help you develop programs that leverage the value of your partnership.

Graphic Design & Website Development | Back to Top

Fish offers a full suite of creative graphic solutions tailored to fit your exact business goals. From complete online marketing programs and email newsletters to custom website development and logo design, Fish can provide the right mix of graphic services needed to increase your brand awareness and drive customers through your doors. So whether your vision is on paper, the web, television or anywhere else, Fish has the ability to make sure it leaves a lasting impression.