Client News

Franchise Business Review, the premier market research firm for the franchise industry, announced today that Fish Consulting, a national PR and marketing agency specializing in franchise PR and marketing, has become an exclusive business partner and content expert for Frantopia, FBR’s social networking and business resources site.

Frantopia is the only social network of its kind, exclusively dedicated to bringing tools, services, and best practices to franchisees. By signing up to be a part of the free Frantopia network, franchisees can connect with other franchise operators, learn from industry experts, and grow their businesses. Through Frantopia’s business centers, business partners provide critical best-practice strategies and expert know-how in the form of articles, webinars, FAQs, and on-demand expert advice—all updated regularly and provided at no charge to the Frantopia community.

Fish Consulting specializes in helping franchise companies—including Dunkin Donuts, Massage Envy, Jiffy Lube, and Popeyes Louisiana Kitchen—achieve their PR and marketing goals and is therefore for the perfect fit for Frantopia.

“Local franchisees often forget how important home-based public relations efforts are to building their businesses and competing on a local level,” said Eric Stites, President and CEO of Franchise Business Review. “Fish Consulting brings many years of PR and marketing experience to the franchise world, and we are thrilled to now be able to share that expertise with the Frantopia community.”

Frantopia also provides expert information (through business partners) in the areas of Accounting and Tax, Business Coaching, Printing, and Profitability, with more content areas to come. Franchise operators may register to join the Frantopia community at http://www.frantopia.com.

About Fish Consulting
Fish is proud to leverage its experience in franchising to serve some of the industry’s leading concepts including Massage Envy, Dunkin’ Donuts, Baskin-Robbins, Jiffy Lube and Edible Arrangements. The agency’s support for franchise clients ranges from brand building, franchisee recruitment and internal communications to crisis communications, cause marketing and local/national media relations. Fish is based in Hollywood, FL, with operations in Atlanta and New York. For more information call (954)893-9150 or visit http://www.fish-consulting.com. For additional franchise insights visit Fish’s blog Fish on Franchising at http://www.fishonfranchising.com, follow on Twitter @fishconsulting or Facebook.

About Frantopia and Franchise Business Review
Frantopia is a social networking and business resources site designed specifically for franchisees and created by national market research firm Franchise Business Review. Open to franchise operators and free to join, Frantopia brings targeted content, tools, services, and best practices designed to improve franchisee’s day-to-day operations. Frantopia also offers a “closed” Frantopia campus option to franchisors looking for a learning management and Intranet solution. Franchise Business Review developed both tools based on the firm’s many years of research on franchisee satisfaction and franchisee-franchisor relations.

In addition to its Frantopia network, Franchise Business Review offers independent franchisee satisfaction and consumer experience surveys, commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. The firm administers the FBR50—Franchisee Satisfaction Awards™—an annual rating of the top franchise companies based on the highest level of overall franchisee satisfaction by participating companies. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at (866)397-6680 or by visiting their company websites. Prospective business partners may learn about Frantopia opportunities by calling (866)397-6680 or emailing mzanderigo(at)frantopia(dot)com.